My name is Gabriela and I’m a content creator and communications professional based in Upstate New York. I have 5+ years of experience writing and editing for both print and digital publications, and love telling stories across multiple platforms.

I work full-time for a brand, digital, and design agency where I serve as the content writing lead and social media manager on assigned projects. I earned my Master’s in Magazine, Newspaper and Online Journalism at the Newhouse School at Syracuse University, and my Bachelor’s in Communication from the University at Buffalo.


I’m a strong believer in developing a healthy work-life balance and finding joy in the content I create. Since my day-to-day life revolves around strategy and metrics, I want my blog to feel effortless. No optimization. No misleading headlines. I simply write about my greatest passion: helping young women navigate their personal and professional lives.

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