Abstract Illism

Website Copy

Abstract Illism is a lifestyle boutique that specializes in streetwear. While working with the company’s founder, I wrote copy for the website’s About page to give readers a glimpse of the story behind the brand.

Solid Story = Sales

Abstract Illism is more than just a clothing brand – it’s a reminder that young Black artists from poor neighborhoods are the real streetwear trendsetters. I used the founder’s story to show people his inspiration behind the brand’s Black Lives Matter collection and popular “Black Women Inspired Me” t-shirts. And this story is one that resonated with consumers, leading to an increase in exposure and sales.

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