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Social Media Management 

Pronativ is native whey protein in its purest form – a single, powerful ingredient that can be added into any drink or recipe without disrupting taste or texture. Pronativ is made by Lactalis American Group, one of the largest dairy companies in the world. 


For about 6 months, I worked closely with the Mr. Smith team to create a brand rollout strategy that introduced Pronativ’s innovative product to the public. I collaborated with our designers and photographer to plan and executive creative assets. I then wrote copy for each post and published the organic content on Instagram, Facebook, and LinkedIn

The content has a unique B2B focus and is marketed toward other businesses in the industry that could be potential partners. 


To help strengthen the content on Pronativ’s website, I wrote copy for a much-need FAQ page. I also wrote monthly blog posts with information on native whey protein and how Pronativ can be used in recipes. 

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