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Portfolio

Take a look at a few projects I enjoyed working on. 

Content Writing

How to create scroll-stopping social media video ads that convert

In this blog post for Vimeo, I wrote a short guide on how to create engaging social media video ads that tell a story and hook your audience. 

>>> Read the full blog post here <<<

White paper: Reimagining the way we work

This white paper explores how companies can build high-performing teams by implementing equitable policies and inclusive talent management systems. 

As the Content Director at Perfeqta, I conducted research, wrote, and designed this piece.

>>> Read the full white paper here <<<

Executive’s Guide to Inclusive Leadership

The Executive’s Guide to Inclusive Leadership is a free resource on how company executives can lead with empathy, practice allyship, and make decisions rooted in equity.

As the Content Director at Perfeqta, I conducted research, wrote, and designed this guide.

>>> Read the full guide here <<<

Inclusive Recruitment Guide for Fast-Growing Teams

The Inclusive Recruitment Guide for Fast-Growing Teams is a resource for companies that want to diversify their candidate pool, hire with confidence, and make DEI a key component of their employer brand.

This guide features key insight from leaders at Netflix, Zillow, Vox Media, and Diversify Tech.

As the Content Director at Perfeqta, I conducted research, wrote, and designed this guide.

>>> Read the full guide here <<<

A Guide to Recruiting at Hispanic-Serving Institutions 

This Guide to Recruiting at Hispanic-Serving Institutions highlights key facts for hiring teams that want to diversify their campus recruiting strategy. 

As a Content Writer for RippleMatch, I analyzed data from the Hispanic Association of Colleges and Universities and wrote key facts about HSIs for hiring teams.

>>> Read the full guide here <<<

7 Tips For First-Generation College Students Navigating the Job Search

This blog post for RippleMatch shares seven key tips for first-generation college students navigating the job search, based on my own experiences. 

>>> Read the full blog post here <<<

4 Challenges First-Generation College Students Face During Their Job Search

This blog post for RippleMatch shares personal stories of first-generation college graduates entering the job market. The purpose is to encourage companies to eliminate the barriers that might exist for diverse talent in the hiring process. 

>>> Read the full blog post here <<<

Copywriting

Perfeqta’s DEI Quiz landing page

This 10-minute quiz is a free tool that helps company leaders assess their DEI maturity. 

My goal was to highlight the ease and effectiveness of taking the quiz so leaders can get immediate recommendations on how to evolve DEI in their organizations. 

>>> Take a look at the landing page here <<<

Career Chasers website

Career Chasers is a virtual career development program for women of color. To help boost membership and brand awareness, I wrote copy for the Career Chasers website. 

The goal of this project was to highlight the benefits of career coaching, networking, and professional growth, in an effort to close the gender pay gap. I wanted to make the copy sound conversational, welcoming, and inspirational to women of diverse backgrounds.

>>> Take a look at the website here <<<

Content Strategy

Content Planning Framework

As the Content Director at Perfeqta, I created the foundation of the organization’s content strategy and update it regularly based on company goals, our audience’s challenges, and industry trends. This strategy has helped scale the startup to a 7-figure company in just over a year. 

My responsibilities include developing monthly content plans that detail:

    • Our marketing goals and sales goals
    • Our audience’s challenges and how our content will provide a solution 
    • Keyword research 
    • Full editorial calendar with content topics
    • Team member responsibilities and due dates 
    • Marketing analytics for the month 

In this role, I specialize in generating big concepts and breaking them into small action steps for all members involved in the creation, review, and publishing process. 

To see an example of my content planning framework, get in touch with me here

Special Projects

Design: Career Journal and Affirmation Cards 

The Career Journal for Women and Affirmation Cards were created to help women find clarity and build confidence in their professional lives. While working with Career Chasers, I designed the Career Journal from front to back and the deck of affirmation cards.

The goal was to attract women from diverse backgrounds with bold colors and warm illustrations. 

I also set up and launched Facebook ads that doubled the sales of this bundle. This process included: 

    • Designing assets
    • Shooting and editing photos and videos
    • Writing copy
    • Creating ad sets
    • Publishing ads
    • Monitoring performance 

>>> You can view the Career Journal and Affirmation Cards bundle here <<<

Social Media Content Creation: Tech Ladies

Tech Ladies is a global community for women in tech and one of Perfeqta’s trusted clients. As a content creator for Tech Ladies, I design Instagram graphics, write captions, and write Tweets for the organization’s social channels. 

The goal of this content is to be educational and inspiring for women in tech. I research career trends and professional development tips and turn them into engaging social graphics that align with the Tech Ladies brand.

>>> Take a look at Tech Ladies’ Instagram here <<<